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Case
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Reference no. IMD-3-0660
Published by: Institute for Management Development (IMD)
Originally published in: 1997
Version: 28.06.2005
Length: 26 pages
Data source: Field research

Abstract

This is the second of a three-case series (IMD-3-0659 to IMD-3-0661). Gate Gourmet is a major catering firm for airlines. It belongs to the Swissair group. As airlines want both to differentiate and to reduce costs, they ask their partner companies to add value and reduce price. Case (A) describes the efforts of Gate Gourmet to reduce costs through value analysis. Participants are asked to think about additional ways to add value and reduce costs. Case (B) describes the principles and approach of Business Process Re-engineering (BPR), used by Gate Gourmet to obtain more results. Participants are asked how they would do the BPR. Case (C) describes what actually was done and the extraordinary results achieved.
Industry:
Size:
14,000 employees worldwide
Other setting(s):
1994

About

Abstract

This is the second of a three-case series (IMD-3-0659 to IMD-3-0661). Gate Gourmet is a major catering firm for airlines. It belongs to the Swissair group. As airlines want both to differentiate and to reduce costs, they ask their partner companies to add value and reduce price. Case (A) describes the efforts of Gate Gourmet to reduce costs through value analysis. Participants are asked to think about additional ways to add value and reduce costs. Case (B) describes the principles and approach of Business Process Re-engineering (BPR), used by Gate Gourmet to obtain more results. Participants are asked how they would do the BPR. Case (C) describes what actually was done and the extraordinary results achieved.

Settings

Industry:
Size:
14,000 employees worldwide
Other setting(s):
1994

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