Product details

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Compact case
Subject category: Marketing
Published by: Institute for Management Development (IMD)
Originally published in: 1996
Version: 28.06.2005
Length: 4 pages
Data source: Published sources

Abstract

This is the second of a two-case series (IMD-5-0517 and IMD-5-0518) which describes the marketing strategies of four supermarkets in the United Kingdom in the years 1995-1996. The case focuses on the launch of a loyalty programme by Tesco supermarkets and the subsequent reactions of three competing grocers: Sainsbury''s, Argyll/Safeway and Asda.
Location:
Industry:
Size:
GBP6,000-GBP10,000 million
Other setting(s):
1995-1996

About

Abstract

This is the second of a two-case series (IMD-5-0517 and IMD-5-0518) which describes the marketing strategies of four supermarkets in the United Kingdom in the years 1995-1996. The case focuses on the launch of a loyalty programme by Tesco supermarkets and the subsequent reactions of three competing grocers: Sainsbury''s, Argyll/Safeway and Asda.

Settings

Location:
Industry:
Size:
GBP6,000-GBP10,000 million
Other setting(s):
1995-1996

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