Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Abstract
After a spate of losses since 2000, Piaggio recorded its first net profit in 2004. Under Roberto Colaninno, who took over as the Chairman in October 2003, Piaggio implemented radical cost- cutting measures, and along with the introduction of new products, the company was able to mark a recovery in almost all its markets across the globe. The case study highlights the strategies adopted by Piaggio to recuperate from its financial downturn and claim its lost business in the global two wheeler market.
Location:
Other setting(s):
March 2005
About
Abstract
After a spate of losses since 2000, Piaggio recorded its first net profit in 2004. Under Roberto Colaninno, who took over as the Chairman in October 2003, Piaggio implemented radical cost- cutting measures, and along with the introduction of new products, the company was able to mark a recovery in almost all its markets across the globe. The case study highlights the strategies adopted by Piaggio to recuperate from its financial downturn and claim its lost business in the global two wheeler market.
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Location:
Other setting(s):
March 2005