Subject category:
Marketing
Published by:
IBS Case Development Center
Length: 7 pages
Data source: Published sources
Share a link:
https://casecent.re/p/63254
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
Of late, the reputation of the Oscars or the Academy Awards for Motion Pictures at Hollywood, has come under scrutiny. Brand equity, measured in terms of the viewership for the television broadcast of the Oscar night, has been showing a downward trend. While the Academy of Motion Picture Arts and Sciences maintain that it is a matter of another blockbuster like Titanic to pull the numbers up, film journalists opine that the main reason might be the failure of the Oscars to attract the younger generation, the most wanted crowd for the entertainment industry as a whole. The case offers scope to discuss the power of the Oscars as a brand, the brand equity it enjoyed for a long time, the causes for its downslide and what could be done to regain its coveted position.
About
Abstract
Of late, the reputation of the Oscars or the Academy Awards for Motion Pictures at Hollywood, has come under scrutiny. Brand equity, measured in terms of the viewership for the television broadcast of the Oscar night, has been showing a downward trend. While the Academy of Motion Picture Arts and Sciences maintain that it is a matter of another blockbuster like Titanic to pull the numbers up, film journalists opine that the main reason might be the failure of the Oscars to attract the younger generation, the most wanted crowd for the entertainment industry as a whole. The case offers scope to discuss the power of the Oscars as a brand, the brand equity it enjoyed for a long time, the causes for its downslide and what could be done to regain its coveted position.