Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 6 pages
Data source: Published sources
Topics:
Japanese video game publishers; Nintendo; Electronic Arts Inc; Leading video game publishers; Turnaround strategies; Falling fortunes; Video game industry; Loss of market share; Video game console; Sony Playstation; Arcade games; Console games; Profile of average gamers; Mergers & acquisitions (M&A); Video games for mobile phones
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Abstract
Ever since Nintendo launched its family computer for the US market in 1985, the Japanese video game publishers had dominated the global video game industry. But since the late 1990s, they had been losing market share to their western counterparts, especially in the crucial US market. To turn around their fortunes, the Japanese publishers have initiated several steps since 2003. The case helps in understanding the profile of the global video game industry and the evolution of the Japanese video game industry. The case also provides insights into the reasons behind the downfall of the Japanese video game publishers, the turnaround strategies being undertaken by them, and offers scope for discussion on whether they would be able to regain their leadership position.
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Abstract
Ever since Nintendo launched its family computer for the US market in 1985, the Japanese video game publishers had dominated the global video game industry. But since the late 1990s, they had been losing market share to their western counterparts, especially in the crucial US market. To turn around their fortunes, the Japanese publishers have initiated several steps since 2003. The case helps in understanding the profile of the global video game industry and the evolution of the Japanese video game industry. The case also provides insights into the reasons behind the downfall of the Japanese video game publishers, the turnaround strategies being undertaken by them, and offers scope for discussion on whether they would be able to regain their leadership position.