Danfoss RC in China: Going Global, Big Challenges (A & B)

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Condensed version

Reference no. 205-043-1

Subject category: Economics, Politics and Business Environment

Authors: Jonathan Story (INSEAD)

Published by: INSEAD

Originally published in: 2005

Version: 05.2014

Length: 28 pages

Data source: Field research

Topics: Globalisation; China investment; Large family firm; Strategy; Cultural change; Management learning; De-localisation; China transformation

Share a link: https://casecent.re/p/63277

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Abstract

This is a condensed version of the two-case series. Danfoss is one of Denmark's largest family firms, producing components for a wide range of industrial control activity. Spanning the period 1996-2004, the case begins by looking at Danfoss' globalisation strategy, then focuses on its specific experience and learning in China, before returning to the wider challenges that globalisation in China poses for Danfoss as a whole. The focus is on the refrigeration and controls (RC) division, the key Danfoss division to enter China.

Location:

China

Industry:

Industrial controls (refrigeration)

Size:

Large family firm

Other setting(s):

1996-2004