Product details

This case study is situated in the chemical industry and presents the decision of Germany's Bayer MaterialScience (BMS) to choose appropriate measures of corporate social responsibility to promote the process of setting up and running a plant in China. The story is centred on Dr Dirk van Meirvenne, who managed the plant in Map Ta Phut, Thailand, at the time of the case. The students take on the role of the manager, who reminisces about what happened in Thailand in terms of corporate social responsibility (CSR) and who is asked to give some advice on how to approach China in terms of CSR measures. In order to enable sound decision-making, this case gives a multitude of information, including country-specific data, information about main international competitors as well as the company's business model and CSR measures in China. The case will give the students a good feeling of what CSR measures can look like and which effects they can have on the company and the community the company is involved in. Students may find it helpful to do their own research and discuss their findings with classmates in order to develop an approach for the situation in China. A teaching note supplement '705-025-9' is available to accompany the teaching note.