Product details

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Published by: WHU - Otto Beisheim School of Management
Published in: 2005

Abstract

This case study takes place in the consumer goods industry in general and takes a close look at the international stationary industry in particular. The main focus lies on the German medium-sized company Faber-Castell, and the process of finding the right international roll-out strategy for its latest blockbuster, the GRIP 2001 pencil, and its implications for Faber-Castell's international expansion strategy. The best solution is to first use the existing infrastructure offshore as much as possible. In the next step the company should consider a more outsourcing-orientated strategy in order to enter further markets more rapidly. The case is set in January 2005 and evolves around Faber-Castell's Chief Executive Officer, Count Faber-Castell, who has been leading the company for more than a quarter of a century and has grown the company significantly during this time. Currently the Count is facing the decision of how to further profit from the great success of the company’s latest product, the GRIP 2001, and respectively prepare a strategic outline for the coming years.
Location:
Industry:
Size:
5,500 employees
Other setting(s):
2005

About

Abstract

This case study takes place in the consumer goods industry in general and takes a close look at the international stationary industry in particular. The main focus lies on the German medium-sized company Faber-Castell, and the process of finding the right international roll-out strategy for its latest blockbuster, the GRIP 2001 pencil, and its implications for Faber-Castell's international expansion strategy. The best solution is to first use the existing infrastructure offshore as much as possible. In the next step the company should consider a more outsourcing-orientated strategy in order to enter further markets more rapidly. The case is set in January 2005 and evolves around Faber-Castell's Chief Executive Officer, Count Faber-Castell, who has been leading the company for more than a quarter of a century and has grown the company significantly during this time. Currently the Count is facing the decision of how to further profit from the great success of the company’s latest product, the GRIP 2001, and respectively prepare a strategic outline for the coming years.

Settings

Location:
Industry:
Size:
5,500 employees
Other setting(s):
2005

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