Product details

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Subject category: Entrepreneurship
Published by: WHU - Otto Beisheim School of Management
Published in: 2005
Length: 20 pages
Data source: Field research

Abstract

This case study takes place in the retail and wholesale industry and presents the market-entry decision of Germany''s METRO Cash & Carry International GmbH (MCCI) in the Baltic States in early 2004. The Baltics were one of the few remaining regions in Europe that had not yet been covered by MCCI''s format. The story centres on Gerd Becker, Head of Corporate Development at MCCI, who is in charge of finding new expansion targets for the company''s international growth. The students take on the role of Mr Becker, who had to decide a couple of months before the accession of the Baltics to the European Union on 1 May 2004 whether or not to enter this market at the present time. In order to enable sound decision-making, this case provides a multitude of information, including: (1) country-specific data; (2) info about main international competitors; as well as (3) the company''s business model and global expansion strategy. Most of the information needed will be given in the case; therefore students will have to conduct little additional research. A teaching note supplement ''805-029-9'' is available to accompany the teaching note.
Location:
Industry:
Size:
235,000 employees
Other setting(s):
2004

About

Abstract

This case study takes place in the retail and wholesale industry and presents the market-entry decision of Germany''s METRO Cash & Carry International GmbH (MCCI) in the Baltic States in early 2004. The Baltics were one of the few remaining regions in Europe that had not yet been covered by MCCI''s format. The story centres on Gerd Becker, Head of Corporate Development at MCCI, who is in charge of finding new expansion targets for the company''s international growth. The students take on the role of Mr Becker, who had to decide a couple of months before the accession of the Baltics to the European Union on 1 May 2004 whether or not to enter this market at the present time. In order to enable sound decision-making, this case provides a multitude of information, including: (1) country-specific data; (2) info about main international competitors; as well as (3) the company''s business model and global expansion strategy. Most of the information needed will be given in the case; therefore students will have to conduct little additional research. A teaching note supplement ''805-029-9'' is available to accompany the teaching note.

Settings

Location:
Industry:
Size:
235,000 employees
Other setting(s):
2004

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