Salomon I - The Case Centre

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Supporting video

Reference no. IMD-3-0575-V1

Subject category: Strategy and General Management

Authors: Francis Bidault (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 1994

Length: 14 minutes

Data source: Field research

Topics: New products; Innovation; Strategy; Ski equipment

Notes: File size 1.30GB. Click for more information.

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Abstract

This is the first of two DVDs to accompany the case. The case presents the situation of Salomon SA, a world leader in ski bindings, ski boots and nordic ski shoes, in November 1987, when important decisions are needed regarding their entry into the alpine ski market. The central issue is the development of an action plan for the successful introduction of this innovative ski in 1991. The case also provides ample opportunity to discuss the role of the Manager-entrepreneur, Georges Salomon, in the development of new products.

Location:

Worldwide

Industry:

Ski equipment

Size:

USD500 million

Other setting(s):

1988-1991