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In addition to spas, theme parks and palm beaches, healthcare tourism is emerging as a growing source of revenue in tourist destinations in Asia. Thailand, Singapore, Malaysia and India have identified healthcare tourism as one of the fastest growing segments in their respective tourist markets, and are launching aggressive marketing plans for the next few years. The target markets are customers from developed countries, most representatively from Europe, North America and Japan, with over-crowded and expensive medical services at home. As part of the healthcare package, customers receive the bonus of vacationing and sightseeing in a foreign country and an exotic culture. This note provides a survey of how healthcare tourism is being developed in select Asian countries. Emphasis is placed on the marketing efforts employed by the various countries in positioning their services and developing this promising market segment. The respective roles of the public and private sectors are compared and contrasted, while issues and challenges are highlighted for other countries in their efforts of destination marketing.