Subject category:
Strategy and General Management
Published by:
Asia Case Research Centre, The University of Hong Kong
Length: 21 pages
Data source: Field research
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https://casecent.re/p/63379
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Abstract
It was estimated in 2002 that the size of the traditional Chinese medicine (TCM) market in China would be around US$5 billion. A decade of Chinese regulatory reforms, Chinese pharmaceutical industry''s liberalisation, changing Chinese lifestyle and demographics and the Chinese pharmaceutical research and development facilities were factors explaining the huge TCM market potential in China. Having said that, multinationals wanting to enter this market might have to deal with the inadequate intellectual property protection, the corruption in health insurance reimbursement, complex regulatory procedures and underdeveloped pricing, bidding and distribution practices.
Location:
Other setting(s):
2005
About
Abstract
It was estimated in 2002 that the size of the traditional Chinese medicine (TCM) market in China would be around US$5 billion. A decade of Chinese regulatory reforms, Chinese pharmaceutical industry''s liberalisation, changing Chinese lifestyle and demographics and the Chinese pharmaceutical research and development facilities were factors explaining the huge TCM market potential in China. Having said that, multinationals wanting to enter this market might have to deal with the inadequate intellectual property protection, the corruption in health insurance reimbursement, complex regulatory procedures and underdeveloped pricing, bidding and distribution practices.
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Location:
Other setting(s):
2005