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Industry note
-
Reference no. 505-078-5
Subject category: Marketing
Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Zhigang Tao (HKU Business School, The University of Hong Kong); Thomas Leyu Yang (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2005
Length: 25 pages
Data source: Field research
Topics: Foreign market entry; Overseas expansion of Chinese companies; Technological advancement; Changed landscape in distribution; Advancement along the Industry value chain; Price pressure; Non-tariff barrier
Share a link: https://casecent.re/p/63394
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Abstract

This industry note describes the landscape of China''s home appliances industry and its competitive environment in 2004. It depicts the industry characteristics and new developments in various aspects, including technology, distribution and marketing etc. The industry note also profiles the major local and foreign players in the market, analyses the major industry issues and provides insights into the future development of the industry.
Location:
China
Other setting(s):
2004
Industry note
-
Reference no. C505-078-5
Simplified Chinese language
Subject category: Marketing
Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Zhigang Tao (HKU Business School, The University of Hong Kong); Thomas Leyu Yang (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2005
Length: 22 pages
Data source: Field research
Topics: Foreign market entry; Overseas expansion of Chinese companies; Technological advancement; Changed landscape in distribution; Advancement along the Industry value chain; Price pressure; Non-tariff barrier
View full details

About

Abstract

This industry note describes the landscape of China''s home appliances industry and its competitive environment in 2004. It depicts the industry characteristics and new developments in various aspects, including technology, distribution and marketing etc. The industry note also profiles the major local and foreign players in the market, analyses the major industry issues and provides insights into the future development of the industry.

Settings

Location:
China
Other setting(s):
2004

Related

Industry note
-
Reference no. C505-078-5
Simplified Chinese language
Subject category: Marketing
Authors: Ali Farhoomand (HKU Business School, The University of Hong Kong); Zhigang Tao (HKU Business School, The University of Hong Kong); Thomas Leyu Yang (HKU Business School, The University of Hong Kong)
Published by: Asia Case Research Centre, The University of Hong Kong
Published in: 2005
Length: 22 pages
Data source: Field research
Topics: Foreign market entry; Overseas expansion of Chinese companies; Technological advancement; Changed landscape in distribution; Advancement along the Industry value chain; Price pressure; Non-tariff barrier
View full details