Product details

Team and Concepts Limited (TnC), an IT company founded by David Lee and his partners in 2003, was not a typical small business. Its owners were innovative, business-savvy entrepreneurs who had audacious goals at heart, and who were working daily towards the goal of growing the business and transforming it from a fledgling set-up to a successful company. The transformation from initial success to long-term growth required comprehensive changes in many aspects of the business. In particular, TnC recognised the need to facilitate this transition by enhancing its managerial, financial, marketing and R&D capacities. In 2004, TnC was facing the challenge of working with new investors and partners, who would likely set conditions for the business and require it to adopt new behaviours and a new management structure. The company was also exploring the tradeoffs between acquiring outside funds and retaining control in order to make wise decisions about its future strategy.