Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 18 pages
Data source: Published sources
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Abstract
Carrefour was the second-largest retailer of consumer goods and groceries worldwide, after Wal-Mart. The company pioneered the concept of hypermarkets in their home country, France, as early as the 1960s. However, towards the late 1990s, Carrefour saw a decline in their French hypermarkets owing to certain unfavourable government regulations and competition from hard discount stores. Carrefour introduced a series of strategic initiatives in an effort to revamp the ailing French hypermarkets. As a result, French hypermarkets started showing signs of recovery towards late 2004. The case discusses the emergence and growth of hard discount stores in France and also provides scope for discussion of the decline of Carrefour?s French hypermarkets and its revamp strategies. Other areas for discussion are: (1) the state of hard discount stores in France; (2) the impact of government regulations on the French retail industry; (3) the growth of Carrefour?s hypermarkets in France; and (4) the revamp strategies of Carrefour hypermarkets in France.
About
Abstract
Carrefour was the second-largest retailer of consumer goods and groceries worldwide, after Wal-Mart. The company pioneered the concept of hypermarkets in their home country, France, as early as the 1960s. However, towards the late 1990s, Carrefour saw a decline in their French hypermarkets owing to certain unfavourable government regulations and competition from hard discount stores. Carrefour introduced a series of strategic initiatives in an effort to revamp the ailing French hypermarkets. As a result, French hypermarkets started showing signs of recovery towards late 2004. The case discusses the emergence and growth of hard discount stores in France and also provides scope for discussion of the decline of Carrefour?s French hypermarkets and its revamp strategies. Other areas for discussion are: (1) the state of hard discount stores in France; (2) the impact of government regulations on the French retail industry; (3) the growth of Carrefour?s hypermarkets in France; and (4) the revamp strategies of Carrefour hypermarkets in France.