Subject category:
Economics, Politics and Business Environment
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
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https://casecent.re/p/63477
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Abstract
In 2004, diesel vehicles accounted for only 2% of the US auto market. In the US, diesel engines carried a bad image of being a 'dirty fuel'. Though diesel engines offered better mileage they emitted more smog-forming nitrogen oxides than gasoline engines, which caused serious health problems. In order to bring back diesel in the US, several initiatives were taken by the Federal government and the original equipment manufacturers (OEM's). In this regard, several regulations and standards were passed to reduce the diesel emission and to improve the quality of the diesel sold in the US. The case discusses the difference between gasoline and diesel engines and reasons for the failure of diesel vehicles in the US. The case further highlights the potential of diesel in the US market, and discusses clean diesel and its acceptance in the US market.
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Abstract
In 2004, diesel vehicles accounted for only 2% of the US auto market. In the US, diesel engines carried a bad image of being a 'dirty fuel'. Though diesel engines offered better mileage they emitted more smog-forming nitrogen oxides than gasoline engines, which caused serious health problems. In order to bring back diesel in the US, several initiatives were taken by the Federal government and the original equipment manufacturers (OEM's). In this regard, several regulations and standards were passed to reduce the diesel emission and to improve the quality of the diesel sold in the US. The case discusses the difference between gasoline and diesel engines and reasons for the failure of diesel vehicles in the US. The case further highlights the potential of diesel in the US market, and discusses clean diesel and its acceptance in the US market.