Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 12 pages
Data source: Published sources
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Abstract
Pixar was one of the leading digital animation studios in the US. As of January 2004, Pixar had created and produced five animated feature films, Toy Story, A Bug''s Life, Toy Story 2, Monsters Inc, and Finding Nemo, which were marketed and distributed by The Walt Disney Company. All of these were blockbusters, which grossed a total of $1.2 billion, with an average of around $200 million per film. With the success of all the films in a row, Pixar had built up a brand image for itself. The case discusses various factors behind the success of Pixar studio, and further highlights the business model of Pixar and its unique work environment and culture. The case can be used to discuss the following points: (1) the state of the digital animation industry in the US; (2) Pixar?s strategy of blending between the technical and the creative process; (3) Pixar?s dependence on senior management personnel; and (4) Pixar?s lack of diversification from the core business.
About
Abstract
Pixar was one of the leading digital animation studios in the US. As of January 2004, Pixar had created and produced five animated feature films, Toy Story, A Bug''s Life, Toy Story 2, Monsters Inc, and Finding Nemo, which were marketed and distributed by The Walt Disney Company. All of these were blockbusters, which grossed a total of $1.2 billion, with an average of around $200 million per film. With the success of all the films in a row, Pixar had built up a brand image for itself. The case discusses various factors behind the success of Pixar studio, and further highlights the business model of Pixar and its unique work environment and culture. The case can be used to discuss the following points: (1) the state of the digital animation industry in the US; (2) Pixar?s strategy of blending between the technical and the creative process; (3) Pixar?s dependence on senior management personnel; and (4) Pixar?s lack of diversification from the core business.