Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
British Airways; Putting People First; Managing People First; Business Efficiency Programme; Shift to Terminal 4; Transport & General Workers? Union; British Airlines? Stewards and Stewardesses Association; Low cost carriers (LCCs); Ryanair; EasyJet; Aer Lingus; Willie Walsh; Rod Eddington; Industrial Relations Change Programme
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Abstract
In September 2005, Willie Walsh, under whose leadership the Irish state-owned airline, Aer Lingus, transformed into a formidable low cost carrier, will take over as the Chief Executive Officer of British Airways. Since 2001, British Airways has laid off 15,000 jobs and is planning to compete with domestic low cost carriers, easyJet and Ryanair, to cut costs and improve its profitability by introducing new work practices. The case study, while highlighting the different strategies adopted by British Airways since the global aviation industry downturn in 2001, offers the scope to discuss the challenges that Willie Walsh is expected to encounter to maintain his company''s leadership in the competitive global airlines industry.
About
Abstract
In September 2005, Willie Walsh, under whose leadership the Irish state-owned airline, Aer Lingus, transformed into a formidable low cost carrier, will take over as the Chief Executive Officer of British Airways. Since 2001, British Airways has laid off 15,000 jobs and is planning to compete with domestic low cost carriers, easyJet and Ryanair, to cut costs and improve its profitability by introducing new work practices. The case study, while highlighting the different strategies adopted by British Airways since the global aviation industry downturn in 2001, offers the scope to discuss the challenges that Willie Walsh is expected to encounter to maintain his company''s leadership in the competitive global airlines industry.