Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 9 pages
Data source: Published sources
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https://casecent.re/p/63503
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Abstract
By the end of the fiscal year 2004, Celtel International BV, one of the largest mobile operators in Africa, reported a profit of US$147 million against US$74 million in the previous year. In early 2005, Celtel became a subsidiary of Mobile Telecommunications Company (MTC), a Kuwait-based communications company with operations in 18 countries. Celtel, with its operations in 13 countries in Central and West Africa, intends to expand its operations across the continent by leveraging on its brand image. The case study highlights the strategies adopted by Celtel International to transform itself into a leading telecommunications provider in Africa.
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Abstract
By the end of the fiscal year 2004, Celtel International BV, one of the largest mobile operators in Africa, reported a profit of US$147 million against US$74 million in the previous year. In early 2005, Celtel became a subsidiary of Mobile Telecommunications Company (MTC), a Kuwait-based communications company with operations in 18 countries. Celtel, with its operations in 13 countries in Central and West Africa, intends to expand its operations across the continent by leveraging on its brand image. The case study highlights the strategies adopted by Celtel International to transform itself into a leading telecommunications provider in Africa.