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Abstract

The Orascom Group is Egypt''s largest and most diversified conglomerate. Founded by Onsi Sawiris in 1950, it is now managed by his three sons Naguib, Samih and Nassef, each handling a different business. Traditionally Orascom had been known for its construction projects such as water treatment plants, railways, hotels and skyscrapers. Later it diversified into different businesses which included the production of building materials, telecommunications and tourism development. These businesses went on to form Orascom Construction Industries, Orascom Telecom Holdings and Orascom Hotels Holdings. The case helps understand how Orascom pursued successful diversification of its businesses, first developing the business in their home country and later spreading operations to those Middle East and African countries, which had economic indicators, similar to those of the home market.
Location:
Other setting(s):
1992-2005

About

Abstract

The Orascom Group is Egypt''s largest and most diversified conglomerate. Founded by Onsi Sawiris in 1950, it is now managed by his three sons Naguib, Samih and Nassef, each handling a different business. Traditionally Orascom had been known for its construction projects such as water treatment plants, railways, hotels and skyscrapers. Later it diversified into different businesses which included the production of building materials, telecommunications and tourism development. These businesses went on to form Orascom Construction Industries, Orascom Telecom Holdings and Orascom Hotels Holdings. The case helps understand how Orascom pursued successful diversification of its businesses, first developing the business in their home country and later spreading operations to those Middle East and African countries, which had economic indicators, similar to those of the home market.

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Location:
Other setting(s):
1992-2005

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