Subject category:
Finance, Accounting and Control
Published by:
SDA Bocconi
Length: 16 pages
Data source: Published sources
Share a link:
https://casecent.re/p/63591
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
The case relates the analysis of the strategic and financial decisions underlying the merger between Daimler Benz and Chrysler, which occurred on 17 May 1998, and aimed at creating one of the biggest giants in the world's car manufacturing industry. The mega-merger which gave birth to DaimlerChrysler was one of the largest in modern economic history and is still waiting for a satisfactory conclusion. The case illustrates the initially 'invisible' difficulties and dangers of an operation of such large proportions and international importance and the complications connected to the multicultural integration of the two company systems.
Subject category:
Finance, Accounting and Control
Published by:
SDA Bocconi
Length: 9 pages
Data source: Published sources
About
Abstract
The case relates the analysis of the strategic and financial decisions underlying the merger between Daimler Benz and Chrysler, which occurred on 17 May 1998, and aimed at creating one of the biggest giants in the world's car manufacturing industry. The mega-merger which gave birth to DaimlerChrysler was one of the largest in modern economic history and is still waiting for a satisfactory conclusion. The case illustrates the initially 'invisible' difficulties and dangers of an operation of such large proportions and international importance and the complications connected to the multicultural integration of the two company systems.
Settings
Related
Subject category:
Finance, Accounting and Control
Published by:
SDA Bocconi
Length: 9 pages
Data source: Published sources