Product details

This is the first of a two-case series (105-047-1 and 105-048-1). In February 2003, Francesco Trapani, Chief Executive Officer of the Bulgari Group, was carefully analysing the presentation which would be submitted to the financial analysts the following month. In 2001, Bulgari had founded the company Bulgari Hotels & Resorts, in a joint venture with the luxury hotel division of Marriott International. Bulgari had announced the opening of the first Bulgari Hotels & Resorts, expected for the first half of 2003, right in the centre of Milan. The group's broad diversification, which not only concerns widening the product range (from jewellery to accessories) but also incorporates the Bulgari hotels, means an increase in the level of accuracy of the financial analysis. As a matter of fact, now that the group operates in different business areas, it has become indispensable to assess the risk profiles associated to each of these, hotels and jewellery, separately.