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Teaching note
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Reference no. IMD-5-0604-T
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2005
Version: 04.07.2005
Length: 44 pages
Data source: Field research
Share a link: https://casecent.re/p/63639
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Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person
Case
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Reference no. IMD-5-0604-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 16 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
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Reference no. IMD-5-0604-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2008
Length: 14 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0604
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 25.05.2023
Revision date: 6-Jun-2023
Length: 15 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0605-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 9 pages
Data source: Field research
Topics: Customer satisfaction surveys; Marketing implementation; Management of change; Industrial marketing; Key account marketing; Customer orientation; Value chain marketing
View full details
Case
-
Reference no. IMD-5-0605-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2008
Length: 9 pages
Data source: Field research
Topics: Customer satisfaction surveys; Marketing implementation; Management of change; Industrial marketing; Key account marketing; Customer orientation; Value chain marketing
View full details
Case
-
Reference no. IMD-5-0605
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 05.06.2023
Revision date: 6-Jun-2023
Length: 10 pages
Data source: Field research
Topics: Customer satisfaction surveys; Marketing implementation; Management of change; Industrial marketing; Key account marketing; Customer orientation; Value chain marketing
View full details
Compact case
Case
-
Reference no. IMD-5-0606-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 5 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Compact case
Case
-
Reference no. IMD-5-0606-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2008
Length: 5 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0606
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 05.06.2023
Revision date: 6-Jun-2023
Length: 6 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0607-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 6 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0607-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2006
Length: 6 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0607
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 05.06.2023
Revision date: 6-Jun-2023
Length: 7 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Supporting video
-
Reference no. IMD-5-0604-V
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 41 minutes
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details

About

Teaching delivery modes

The author has indicated that this teaching note covers teaching strategies for the following delivery modes:
  • In-person

Related

Case
-
Reference no. IMD-5-0604-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 16 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0604-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2008
Length: 14 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0604
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 25.05.2023
Revision date: 6-Jun-2023
Length: 15 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0605-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 9 pages
Data source: Field research
Topics: Customer satisfaction surveys; Marketing implementation; Management of change; Industrial marketing; Key account marketing; Customer orientation; Value chain marketing
View full details
Case
-
Reference no. IMD-5-0605-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2008
Length: 9 pages
Data source: Field research
Topics: Customer satisfaction surveys; Marketing implementation; Management of change; Industrial marketing; Key account marketing; Customer orientation; Value chain marketing
View full details
Case
-
Reference no. IMD-5-0605
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 05.06.2023
Revision date: 6-Jun-2023
Length: 10 pages
Data source: Field research
Topics: Customer satisfaction surveys; Marketing implementation; Management of change; Industrial marketing; Key account marketing; Customer orientation; Value chain marketing
View full details
Compact case
Case
-
Reference no. IMD-5-0606-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 5 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Compact case
Case
-
Reference no. IMD-5-0606-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2008
Length: 5 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0606
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD)); Janet Shaner (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 05.06.2023
Revision date: 6-Jun-2023
Length: 6 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0607-IT
Italian language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2009
Version: 26.10.2009
Length: 6 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0607-JP
Japanese language
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2008
Version: 19.8.2006
Length: 6 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Case
-
Reference no. IMD-5-0607
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2002
Version: 05.06.2023
Revision date: 6-Jun-2023
Length: 7 pages
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details
Supporting video
-
Reference no. IMD-5-0604-V
Subject category: Marketing
Authors: Kamran Kashani (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Published in: 2003
Length: 41 minutes
Data source: Field research
Topics: Industrial marketing; Key account marketing; Customer orientation; Value chain marketing; Customer satisfaction surveys; Marketing implementation; Management of change
View full details