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There is a lot of advice out there about what defines good business writing, much of it conflicting. Business readers like writing that is clear, but writers are often encouraged to make their information sound good. Readers want their information served up simply and directly, but writers are pushed to make their copy stand out - fresh, new, and different. Conflicting advice is hard to follow, and clarity can be the first standard to fall. Not because the writer''s thinking is fuzzy, but because the writer is trying to juggle contradictory ideas about style, presentation, and level of detail. The truth is that there is a better way to approach business writing. Start from these three realities: business readers are content driven, time pressed, and in search of solutions. They want to get the content out of your memo or report at speed - if they could get it without reading, they would. They need to solve a problem or make a decision, and they need your information, ideas, and recommendations to help them. What does that mean to a writer? Read this article to find out how to write right every time.