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Management article
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Reference no. C0507B
Published by: Harvard Business Publishing
Published in: "Harvard Management Communication Letter", 2005

Abstract

Understanding what numbers say is a core competency for senior managers. Communicating what they say should be as well. Unfortunately, this is a task that few do well. Time and again, leaders fail at conveying to employees just what the latest quarterly update, competitive analysis, or division report really means in terms of the work they''ll do today and the challenges that await them tomorrow. Rather than challenging and inspiring employees with data, you end up boring and confusing them instead. What causes the trip-up? Confusing the messages you want to deliver with the evidence that supports those messages. Learn how to avoid confusing your audience, not to drown them in data, and to give them only the numbers they need.

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Abstract

Understanding what numbers say is a core competency for senior managers. Communicating what they say should be as well. Unfortunately, this is a task that few do well. Time and again, leaders fail at conveying to employees just what the latest quarterly update, competitive analysis, or division report really means in terms of the work they''ll do today and the challenges that await them tomorrow. Rather than challenging and inspiring employees with data, you end up boring and confusing them instead. What causes the trip-up? Confusing the messages you want to deliver with the evidence that supports those messages. Learn how to avoid confusing your audience, not to drown them in data, and to give them only the numbers they need.

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