Published by:
Harvard Business Publishing
Length: 4 pages
Share a link:
https://casecent.re/p/63647
Write a review
|
No reviews for this item
This product has not been used yet
Abstract
When putting together a proposal, many business people start off with their company''s history, trot out its mission statement, then discuss the company''s philosophy before ever addressing the most crucial thing: the potential customer. The result is a generic document stuffed with boilerplate text - text that will be largely unread. For a proposal to be effective, it must be written with the prospective customer firmly in mind, and it must offer a solution that''s tailor-made to that prospective customer''s needs. In today''s fiercely competitive marketplace, writing an effective proposal is more important than ever, proposal consultant Tom Sant argues in his book Persuasive Business Proposals. Sant offers step-by-step guidance in crafting proposals that win business. Read more about the four-step approach to crafting effective communications.
About
Abstract
When putting together a proposal, many business people start off with their company''s history, trot out its mission statement, then discuss the company''s philosophy before ever addressing the most crucial thing: the potential customer. The result is a generic document stuffed with boilerplate text - text that will be largely unread. For a proposal to be effective, it must be written with the prospective customer firmly in mind, and it must offer a solution that''s tailor-made to that prospective customer''s needs. In today''s fiercely competitive marketplace, writing an effective proposal is more important than ever, proposal consultant Tom Sant argues in his book Persuasive Business Proposals. Sant offers step-by-step guidance in crafting proposals that win business. Read more about the four-step approach to crafting effective communications.