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Management article
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Reference no. F0505K
Published by: Harvard Business Publishing
Originally published in: "Harvard Business Review - Forethought", 2005
Revision date: 31-Jan-2013
Length: 4 pages

Abstract

Software that ?understands? psychology is helping fast-food restaurants capture customers' spare change, explains GE edgelab's Terri C Albert and marketing professor Russell S Winer.

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Abstract

Software that ?understands? psychology is helping fast-food restaurants capture customers' spare change, explains GE edgelab's Terri C Albert and marketing professor Russell S Winer.

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