Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Length: 24 pages
Data source: Field research
Abstract
This is the first of a two-case series. This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralised research and development centre and the decentralised brands. The case provides data to estimate the utilisation rate of the research and development centre. It also describes how the research and development centre is organised to develop various types of product lines. The case series aims to illustrate: (1) strategic issues associated with portfolio management of research and development organisations; (2) how to evaluate the efficient use of scarce resources when determined in the research and development portfolio; and (3) how to align technology strategy with organisational structure in research and development organisations.
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Length: 7 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Format:
.ppt
Data source: Field research
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 10/2023
Length: 9 pages
Data source: Published sources
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Length: 4 pages
Data source: Field research
About
Abstract
This is the first of a two-case series. This case describes the challenges faced by the cosmetics division of a large corporation when determining the set of products to develop in 2004. The key players involved are the centralised research and development centre and the decentralised brands. The case provides data to estimate the utilisation rate of the research and development centre. It also describes how the research and development centre is organised to develop various types of product lines. The case series aims to illustrate: (1) strategic issues associated with portfolio management of research and development organisations; (2) how to evaluate the efficient use of scarce resources when determined in the research and development portfolio; and (3) how to align technology strategy with organisational structure in research and development organisations.
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Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Length: 7 pages
Data source: Field research
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Format:
.ppt
Data source: Field research
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 10/2023
Length: 9 pages
Data source: Published sources
Subject category:
Production and Operations Management
Published by:
INSEAD
Version: 05.2014
Length: 4 pages
Data source: Field research