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Published by: Harvard Business Publishing
Published in: "Negotiation Newsletter", 2005
Length: 5 pages

Abstract

Reciprocation tactics are tried and true. Politicians 'logroll' votes on pet projects, companies offer free product samples to consumers, and charitable organizations include small gifts when soliciting donations. And in the realm of negotiation, there are many benefits to be gained from including reciprocation strategies in your toolbox. In many situations, negotiators learn to trust each other through reciprocity, which obligates trustworthiness in return. But depending on the kindness of your fellow negotiators can be a risky strategy. Not everyone feels comfortable asking for or receiving favors, and it's hard to know whether an invitation to reciprocate will be accepted or rejected. Also, what if your counterpart interprets your generosity as a sign of weakness and takes advantage of you? To avoid such pitfalls, acts of reciprocity must be carefully planned and delivered. Learn how to deliver an act of generosity that will be welcomed and returned.

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Abstract

Reciprocation tactics are tried and true. Politicians 'logroll' votes on pet projects, companies offer free product samples to consumers, and charitable organizations include small gifts when soliciting donations. And in the realm of negotiation, there are many benefits to be gained from including reciprocation strategies in your toolbox. In many situations, negotiators learn to trust each other through reciprocity, which obligates trustworthiness in return. But depending on the kindness of your fellow negotiators can be a risky strategy. Not everyone feels comfortable asking for or receiving favors, and it's hard to know whether an invitation to reciprocate will be accepted or rejected. Also, what if your counterpart interprets your generosity as a sign of weakness and takes advantage of you? To avoid such pitfalls, acts of reciprocity must be carefully planned and delivered. Learn how to deliver an act of generosity that will be welcomed and returned.

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