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This case describes the evolution of Tod's Group from a middle-sized local producer of shoes to a recognised luxury shoes and apparel group with an international presence. The case illustrates the organisational processes underpinning the establishment of Tod's as a leading producer of luxury footwear. The case can also be used to discuss how national factors can sustain the development of competitive advantage on an international scale. The content of the case makes it suitable for use in a broad range of courses, such as strategy, international management, luxury and fashion management, and brand management.