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Condensed version
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Reference no. 9B05M037
Subject category: Strategy and General Management
Authors: Mary M Crossan (Ivey Business School, Western University); Rod White (Ivey Business School, Western University); Ken Mark (Ivey Business School, Western University); Will Mitchell (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2005
Version: 2005-06-17
Length: 14 pages
Data source: Field research
Topics: Product design/development; Strategy development
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Abstract

Harlequin Enterprises is a well-known publisher of series romantic fiction. The company is facing threats to its leading position as the world''s largest romance publisher. While Harlequin was the dominant and very profitable producer of series of romance novels, research indicated that many customers were reading as many single-title romance and women''s fiction as series romances. Facing a steady loss of share, Harlequin convened a task force to study the possibility of re-launching a single title women''s fiction program. Students must analyze the organization''s capabilities and resources as it considers the launch of this new business line.
Location:
Canada
Industry:
Printing, publishing and allied industries
Size:
Large
Other setting(s):
1993
Teaching note
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Reference no. 8B03M07
Subject category: Strategy and General Management
Authors: Rod White (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-07-28
Length: 16 pages
Data source: Field research
View full details

About

Abstract

Harlequin Enterprises is a well-known publisher of series romantic fiction. The company is facing threats to its leading position as the world''s largest romance publisher. While Harlequin was the dominant and very profitable producer of series of romance novels, research indicated that many customers were reading as many single-title romance and women''s fiction as series romances. Facing a steady loss of share, Harlequin convened a task force to study the possibility of re-launching a single title women''s fiction program. Students must analyze the organization''s capabilities and resources as it considers the launch of this new business line.

Settings

Location:
Canada
Industry:
Printing, publishing and allied industries
Size:
Large
Other setting(s):
1993

Related

Teaching note
-
Reference no. 8B03M07
Subject category: Strategy and General Management
Authors: Rod White (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2003
Version: 2003-07-28
Length: 16 pages
Data source: Field research
View full details