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Reference no. 9-505-075
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 17 April 2006
Length: 6 pages
Data source: Published sources
Topics: Innovation; Product growth; Product introduction
Share a link: https://casecent.re/p/64049
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Abstract

Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all.
Case
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Reference no. 9-502-045
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 11 September 2002
Length: 9 pages
Data source: Published sources
Topics: Demand analysis; Innovation; Market research; Product introduction; Technology
View full details
Case
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Reference no. 9-512-047
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 November 2011
Length: 7 pages
Data source: Generalised experience
Topics: Innovation; Demand analysis; New product marketing
View full details
Case
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Reference no. 9-519-S07
Spanish language
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 November 2011
Length: 7 pages
Data source: Generalised experience
Topics: Demand analysis; Innovation; New product marketing
View full details

About

Abstract

Reviews Everett Rogers' Five Factors of product adoption. These factors help explain why some products diffuse rapidly and some slowly or not at all.

Related

Case
-
Reference no. 9-502-045
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2001
Version: 11 September 2002
Length: 9 pages
Data source: Published sources
Topics: Demand analysis; Innovation; Market research; Product introduction; Technology
View full details
Case
-
Reference no. 9-512-047
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 November 2011
Length: 7 pages
Data source: Generalised experience
Topics: Innovation; Demand analysis; New product marketing
View full details
Case
-
Reference no. 9-519-S07
Spanish language
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2011
Version: 16 November 2011
Length: 7 pages
Data source: Generalised experience
Topics: Demand analysis; Innovation; New product marketing
View full details