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Management article
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Reference no. SMR4311
Authors: - Various (Massachusetts Institute of Technology)
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 2001
Length: 10 pages
Share a link: https://casecent.re/p/6407
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Abstract

Articles include: (1)Embracing Uncertainty; (2) Asking for Trouble; (3) Don''t Worry, Be Happy; (4) Marketers and Engineers: Why Can''t We Just Get Along?; (5) Intangible Investments, Tangible Results; (6) Do Relationships Matter?; (7) Sure, You Can Trust Us; (8) Sharpening the IPO Double-Edged Sword; and (9) How Much Will People Pay for That?
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Abstract

Articles include: (1)Embracing Uncertainty; (2) Asking for Trouble; (3) Don''t Worry, Be Happy; (4) Marketers and Engineers: Why Can''t We Just Get Along?; (5) Intangible Investments, Tangible Results; (6) Do Relationships Matter?; (7) Sure, You Can Trust Us; (8) Sharpening the IPO Double-Edged Sword; and (9) How Much Will People Pay for That?

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Sorry, this product has no related items.