Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 8 pages
Data source: Published sources
Topics:
Beverages and food products market; Product diversification; Expansion into South East Asian Market; Joint venture with Coca-Cola; Joint venture with Nestlé; Acquisition of domestic companies; Outsourcing of non-core activities; Acquisition of global manufacturing plants; Emerging markets of Asia; Consumption trends in Asia.
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https://casecent.re/p/64168
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Abstract
By 2005, San Miguel Corporation, a Philippines based beverages and food products manufacturer, is one of the top 20 brewers in the world. It has its operations in 40 countries with manufacturing facilities across Asia. By leveraging its strong domestic market presence, the company plans to be among the top ten beverage and food products companies in Asia. The case study, while providing a glimpse of the Breweries industry in Philippines, highlights the inorganic growth strategies of San Miguel in its domestic as well as the Asian market.
About
Abstract
By 2005, San Miguel Corporation, a Philippines based beverages and food products manufacturer, is one of the top 20 brewers in the world. It has its operations in 40 countries with manufacturing facilities across Asia. By leveraging its strong domestic market presence, the company plans to be among the top ten beverage and food products companies in Asia. The case study, while providing a glimpse of the Breweries industry in Philippines, highlights the inorganic growth strategies of San Miguel in its domestic as well as the Asian market.