Subject category:
Strategy and General Management
Published by:
IBS Research Center
Length: 13 pages
Data source: Published sources
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https://casecent.re/p/64270
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Abstract
This case describes Sony Corporation’s entry into the handheld gaming market in 2004 with the launch of the Playstation Portable (PSP). It discusses in depth the strategy used by Sony to gain market share from its chief rival Nintendo, which had dominated the handheld market with its GameBoy series since 1998. The case also talks about Sony’s attempt to create an all-in-one entertainment device, with the PSP capable of playing games, music and movies to compete against convergence devices like Apple’s iPod music player. The case ends with the challenges that Sony might face in attracting non-gamers to a gaming device.
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Abstract
This case describes Sony Corporation’s entry into the handheld gaming market in 2004 with the launch of the Playstation Portable (PSP). It discusses in depth the strategy used by Sony to gain market share from its chief rival Nintendo, which had dominated the handheld market with its GameBoy series since 1998. The case also talks about Sony’s attempt to create an all-in-one entertainment device, with the PSP capable of playing games, music and movies to compete against convergence devices like Apple’s iPod music player. The case ends with the challenges that Sony might face in attracting non-gamers to a gaming device.