Dubai Internet City: Serving Business

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Supporting video

Reference no. IMD-5-0632-V

Subject category: Marketing

Authors: Jacques Horovitz (International Institute for Management Development (IMD)); Anne-Valerie Ohlsson (International Institute for Management Development (IMD))

Published by: International Institute for Management Development (IMD)

Published in: 2004

Length: 35 minutes

Data source: Field research

Topics: Business parks; Service; Growth; Internationalisation

Notes: File size 2.8GB. Click for more information.

Share a link: https://casecent.re/p/64293

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Abstract

This video is to accompany the case. In this video, Dubai Internet City (DIC) founder, Dr Omar, answers questions on the founding of DIC, its service offering, challenges, as well as the future of the company. In the second half of the video, key clients are interviewed to gauge their level of customer satisfaction. This is important as Dubai Internet City positioned itself as offering the best customer service worldwide.

Location:

Dubai, UAE (United Arab Emirates)

Industry:

Business parks

Size:

400 employees

Other setting(s):

2000-2004