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Abstract

This is a video clip showing a humorous 30 second advertisement for Numico infant food. It can be shown in conjunction with the (A) and (B) cases.
Location:
Western Europe
Industry:
Infant food
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004
Teaching note
-
Reference no. IMD-6-0264-T
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004
Length: 24 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0264
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Revision date: 12-Jul-2016
Length: 10 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
Notes: IMD-6-0264-H (3pp)
View full details
Case
-
Reference no. IMD-6-0266
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Length: 12 pages
Data source: Field research
Topics: Supply chain; Multiple markets; Production rationalisation; Demand co-ordination; Information use; Implementation; Change management
View full details

About

Abstract

This is a video clip showing a humorous 30 second advertisement for Numico infant food. It can be shown in conjunction with the (A) and (B) cases.

Settings

Location:
Western Europe
Industry:
Infant food
Size:
EUR4-5 billion annual revenue
Other setting(s):
November 2002 to January 2004

Related

Teaching note
-
Reference no. IMD-6-0264-T
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 04.08.2004
Length: 24 pages
Data source: Field research
View full details
Case
-
Reference no. IMD-6-0264
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Revision date: 12-Jul-2016
Length: 10 pages
Data source: Field research
Topics: Supply chain; Innovation; New product launch; Third party suppliers; Outsourcing; Demand forecast; Information use
Notes: IMD-6-0264-H (3pp)
View full details
Case
-
Reference no. IMD-6-0266
Subject category: Production and Operations Management
Authors: Carlos Cordon (International Institute for Management Development (IMD)); Thomas E Vollmann (International Institute for Management Development (IMD)); Luis M Vivanco (International Institute for Management Development (IMD))
Published by: International Institute for Management Development (IMD)
Originally published in: 2004
Version: 07.01.2005
Length: 12 pages
Data source: Field research
Topics: Supply chain; Multiple markets; Production rationalisation; Demand co-ordination; Information use; Implementation; Change management
View full details