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Supporting video
-
Reference no. 7B01A025
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University)
Published by: Ivey Publishing
Published in: 2001
Length: 10 minutes
Data source: Field research
Topics: Advertising effectiveness; Advertising strategy; Marketing planning; Advertising media
Notes: File size 891.1MB. Click for more information.
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Abstract

This video is to accompany the case.
Location:
Canada
Industry:
Food and kindred products
Size:
Large
Other setting(s):
2000
Case
-
Reference no. 9B01A025
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Scott Walker (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-03-07
Length: 19 pages
Data source: Field research
Topics: Advertising effectiveness; Advertising strategy; Marketing planning; Advertising media
View full details
Case
-
Reference no. 9B01AS25
Spanish language
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Scott Walker (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-03-07
Length: 23 pages
Data source: Field research
Topics: Advertising effectiveness; Advertising media; Advertising strategy; Marketing planning
View full details

About

Abstract

This video is to accompany the case.

Settings

Location:
Canada
Industry:
Food and kindred products
Size:
Large
Other setting(s):
2000

Related

Case
-
Reference no. 9B01A025
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Scott Walker (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-03-07
Length: 19 pages
Data source: Field research
Topics: Advertising effectiveness; Advertising strategy; Marketing planning; Advertising media
View full details
Case
-
Reference no. 9B01AS25
Spanish language
Subject category: Marketing
Authors: Robert J Fisher (Ivey Business School, Western University); Scott Walker (Ivey Business School, Western University)
Published by: Ivey Publishing
Originally published in: 2001
Version: 2002-03-07
Length: 23 pages
Data source: Field research
Topics: Advertising effectiveness; Advertising media; Advertising strategy; Marketing planning
View full details