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Abstract

In early 2005, CNOOC (Chinese National Offshore Oil Corporation) had turned the heads of the global oil league by bidding for Unocal, the seventh largest US oil and gas exploration company. CNOOC was incorporated in 1982 with 50 billion remminbi to take up offshore explorations both independently and in collaboration with foreign companies. CNOOC later diversified into natural gas explorations, technical services, chemical and fertiliser production, power generation and financial services. In the process, CNOOC has attained market capitalisation of more than US$17 billion, with proven oil reserves of two trillion barrels of oil equivalent across the globe, which will ensure a production of 250 million barrels of oil equivalent till 2010. This case study triggers a discussion on the strategies adopted by CNOOC, to become one of the major players in the Chinese oil industry and offers scope to discuss the strategies that the company must adopt to cement its place in the global oil league.
Location:
Other setting(s):
June 2005

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Abstract

In early 2005, CNOOC (Chinese National Offshore Oil Corporation) had turned the heads of the global oil league by bidding for Unocal, the seventh largest US oil and gas exploration company. CNOOC was incorporated in 1982 with 50 billion remminbi to take up offshore explorations both independently and in collaboration with foreign companies. CNOOC later diversified into natural gas explorations, technical services, chemical and fertiliser production, power generation and financial services. In the process, CNOOC has attained market capitalisation of more than US$17 billion, with proven oil reserves of two trillion barrels of oil equivalent across the globe, which will ensure a production of 250 million barrels of oil equivalent till 2010. This case study triggers a discussion on the strategies adopted by CNOOC, to become one of the major players in the Chinese oil industry and offers scope to discuss the strategies that the company must adopt to cement its place in the global oil league.

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Location:
Other setting(s):
June 2005

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