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Compact case
Supplement
-
Reference no. 9B04M048
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2005-01-21
Length: 2 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
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Abstract

The liquid crystal display (LCD) group at Samsung Electronics is faced with a new product development challenge - should you go with a product that is well received in the market but the leadership is with the competition or with a product for which the market is yet to be tested but with some remote potential to leapfrog the competition. This is a supplement to Samsung Electronics and the LCD Technology (A) and (B), products 9B04M046 and 9B04M047, and presents the status as of 2004.
Location:
Korea
Industry:
Electric and electronic equipment supplies
Size:
Large
Other setting(s):
2004
Case
-
Reference no. 9B04M046
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-18
Length: 10 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
View full details
Compact case
Case
-
Reference no. 9B04MC48
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-10-10
Length: 2 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
View full details
Supplement
-
Reference no. 9B04M047
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-18
Length: 7 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
View full details

About

Abstract

The liquid crystal display (LCD) group at Samsung Electronics is faced with a new product development challenge - should you go with a product that is well received in the market but the leadership is with the competition or with a product for which the market is yet to be tested but with some remote potential to leapfrog the competition. This is a supplement to Samsung Electronics and the LCD Technology (A) and (B), products 9B04M046 and 9B04M047, and presents the status as of 2004.

Settings

Location:
Korea
Industry:
Electric and electronic equipment supplies
Size:
Large
Other setting(s):
2004

Related

Case
-
Reference no. 9B04M046
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-18
Length: 10 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
View full details
Compact case
Case
-
Reference no. 9B04MC48
Simplified Chinese language
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2008
Version: 2008-10-10
Length: 2 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
View full details
Supplement
-
Reference no. 9B04M047
Subject category: Strategy and General Management
Authors: Charles Dhanaraj (Kelley School of Business, Indiana University Bloomington); Young Soo Kim (Ivey Publishing, Western University)
Published by: Ivey Publishing
Originally published in: 2004
Version: 2004-08-18
Length: 7 pages
Data source: Field research
Topics: International strategy; Product development alliances; New product development; International marketing
View full details