Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 2009-09-28
Length: 5 pages
Data source: Field research
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Abstract
The president of Mcavan Advertising, a full advertising, marketing and design agency, was trying to decide what to do about a long-term client''s request. The client, Floos Inc, had referred the president of Ryl Enterprises to Mcavan Advertising and Mcavan began work on the new account. Later, Floos Inc claimed that Ryl Enterprises was a competitor of Floos and asked Mcavan not to work further with Ryl. Students have to identify and evaluate Mcavan''s various options.
Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 2005-09-19
Length: 6 pages
Data source: Field research
About
Abstract
The president of Mcavan Advertising, a full advertising, marketing and design agency, was trying to decide what to do about a long-term client''s request. The client, Floos Inc, had referred the president of Ryl Enterprises to Mcavan Advertising and Mcavan began work on the new account. Later, Floos Inc claimed that Ryl Enterprises was a competitor of Floos and asked Mcavan not to work further with Ryl. Students have to identify and evaluate Mcavan''s various options.
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Subject category:
Production and Operations Management
Published by:
Ivey Publishing
Version: 2005-09-19
Length: 6 pages
Data source: Field research