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Case
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Reference no. UVA-BC-0145
Authors: Brandt R Allen
Published by: Darden Business Publishing
Published in: 2000
Length: 19 pages
Data source: Generalised experience

Abstract

This note is designed to facilitate a discussion and analysis of Ford Motor Company''s e-commerce strategy in 1999-2000. It presents an independent analysis of costs and savings along the automobile-industry supply chain as well as recent information regarding auto dealers'' reactions to Ford''s e-commerce initiatives.
Location:
Industry:
Other setting(s):
1999-2000

About

Abstract

This note is designed to facilitate a discussion and analysis of Ford Motor Company''s e-commerce strategy in 1999-2000. It presents an independent analysis of costs and savings along the automobile-industry supply chain as well as recent information regarding auto dealers'' reactions to Ford''s e-commerce initiatives.

Settings

Location:
Industry:
Other setting(s):
1999-2000

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