Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 10 January 2000
Length: 9 pages
Data source: Field research
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Abstract
Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as 'product champion'. Also describes the restructuring of the research department into small teams to improve product development. Other topics include the marketing of the new product in different regional settings, the emergence of a 'dominant design', and a slow-down in subsequent innovation.
Locations:
Industries:
Other setting(s):
1994
About
Abstract
Focuses on Pierre Urech's efforts to change the division structure at Ciba-Geigy to facilitate the marketing of the new product. Details the relationships Urech cultivates and the strategy he pursues as 'product champion'. Also describes the restructuring of the research department into small teams to improve product development. Other topics include the marketing of the new product in different regional settings, the emergence of a 'dominant design', and a slow-down in subsequent innovation.
Settings
Locations:
Industries:
Other setting(s):
1994