Subject category:
Human Resource Management / Organisational Behaviour
Published by:
Harvard Business Publishing
Version: 08 July 2009
Length: 31 pages
Data source: Published sources
Abstract
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.
Location:
Industries:
Size:
250,000 employees, USD89 billion revenues
About
Abstract
Describes IBM's decade of transformation. Provides background on the company's history and the factors that led to its near death in the early 1990s and to its remarkable turnaround during Lou Gerstner's reign as CEO. A rewritten version of an earlier case.
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Location:
Industries:
Size:
250,000 employees, USD89 billion revenues