Published by:
MIT Sloan School of Management
Length: 9 pages
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https://casecent.re/p/6536
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Abstract
Are rebounding US corporate profits causing managers to be complacent about the Japanese competitive challenge? Is the world market share of Japanese industry really shrinking? According to this author, it''s too soon to count the Japanese out. Using company data, he has tracked changes in world market shares in various industries since the 1960s. The results of his survey suggest that the current US response to the Japanese global challenge is inappropriate and that managers should re-examine their efforts to position their companies in world markets.
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Abstract
Are rebounding US corporate profits causing managers to be complacent about the Japanese competitive challenge? Is the world market share of Japanese industry really shrinking? According to this author, it''s too soon to count the Japanese out. Using company data, he has tracked changes in world market shares in various industries since the 1960s. The results of his survey suggest that the current US response to the Japanese global challenge is inappropriate and that managers should re-examine their efforts to position their companies in world markets.