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Management article
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Reference no. SMR3734
Published by: MIT Sloan School of Management
Published in: "MIT Sloan Management Review", 1996
Length: 19 pages

Abstract

Companies that produce information in printed or electronic form can learn much from research on physical products, including the development of product and process platforms to enhance design and development. The authors provide a framework for the architecture of information products and apply it to two companies that are creating competitive advantage by refining information through product and process technologies. The authors also consider ways that companies can design information products in the future to focus on customers'' implied needs and to take advantage of new interactive technologies.

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Abstract

Companies that produce information in printed or electronic form can learn much from research on physical products, including the development of product and process platforms to enhance design and development. The authors provide a framework for the architecture of information products and apply it to two companies that are creating competitive advantage by refining information through product and process technologies. The authors also consider ways that companies can design information products in the future to focus on customers'' implied needs and to take advantage of new interactive technologies.

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