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Note
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Reference no. 9-506-021
Subject category: Marketing
Authors: John T Gourville (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 3 April 2009
Length: 10 pages
Data source: Generalised experience
Topics: Pricing strategy
Share a link: https://casecent.re/p/65425
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Abstract

Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization / discrimination. A rewritten version of an earlier note.
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Abstract

Presents the basic principles of pricing, including value pricing, price sensitivity, and price customization / discrimination. A rewritten version of an earlier note.

Related

Sorry, this product has no related items.