Published by:
MIT Sloan School of Management
Length: 16 pages
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Abstract
Managers need to recognize the potentials of software in their development processes and change their approaches to utilize the full potentials of software-based innovation. By doing so, they can improve innovation quality, shorten cycle times, cut costs, lower risks, enhance the results of innovation, and increase its diffusion to customers. The authors explain the powerful possibilities of software-based innovation and provide many examples of how companies develop and manage software most successfully.
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Abstract
Managers need to recognize the potentials of software in their development processes and change their approaches to utilize the full potentials of software-based innovation. By doing so, they can improve innovation quality, shorten cycle times, cut costs, lower risks, enhance the results of innovation, and increase its diffusion to customers. The authors explain the powerful possibilities of software-based innovation and provide many examples of how companies develop and manage software most successfully.