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Case
-
Reference no. 9-805-102
Subject category: Strategy and General Management
Authors: Alison Berkley Wagonfeld (Harvard Business School); Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 6 June 2006
Length: 29 pages
Data source: Field research
Topics: Product development; Product introduction; Competitive advantage; Corporate strategy; Computer networks; Internet; Diversified companies
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Abstract

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so many properties - all of which face urgent competitive priorities beyond their support of IM - presents a complex set of product and strategy development problems. Yahoo! has a distinctive approach for managing such 'network integration', which it sees as its key competitive advantage vs Google and Microsoft's MSN.
Location:
Silicon Valley
Size:
7,600 employees
Other setting(s):
2004-2005
Case
-
Reference no. 9-807-S07
Spanish language
Subject category: Strategy and General Management
Authors: Alison Berkley Wagonfeld (Harvard Business School); Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 6 June 2006
Length: 29 pages
Data source: Field research
Topics: Product development; Product introduction; Competitive advantage; Corporate strategy; Computer networks; Internet; Diversified companies
View full details

About

Abstract

Describes Yahoo!'s management of the launch of version 6.0 of its Instant Messenger (IM) product, which incorporates features from 12 other Yahoo! properties, including Search, Music, Games, Photos, Personals, News, and Shopping. The integration of features from so many properties - all of which face urgent competitive priorities beyond their support of IM - presents a complex set of product and strategy development problems. Yahoo! has a distinctive approach for managing such 'network integration', which it sees as its key competitive advantage vs Google and Microsoft's MSN.

Settings

Location:
Silicon Valley
Size:
7,600 employees
Other setting(s):
2004-2005

Related

Case
-
Reference no. 9-807-S07
Spanish language
Subject category: Strategy and General Management
Authors: Alison Berkley Wagonfeld (Harvard Business School); Thomas R Eisenmann (Harvard Business School)
Published by: Harvard Business Publishing
Originally published in: 2005
Version: 6 June 2006
Length: 29 pages
Data source: Field research
Topics: Product development; Product introduction; Competitive advantage; Corporate strategy; Computer networks; Internet; Diversified companies
View full details