Subject category:
Strategy and General Management
Published by:
IBS Case Development Center
Length: 4 pages
Data source: Published sources
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Abstract
As the market leader in the Indian carbon paper market, Kores India Ltd had donned the image of 'the carbon paper company'. However, decline in the demand for carbon paper forced the company to diversify into various businesses. Over the years Kores diversified its operations to include businesses like: (1) computer systems; (2) business machines; (3) auto component foundry; (4) labeling systems; (5) art materials; and (6) writing instruments. Kores was confident that its diversification strategy would be beneficial to the company in the future. However, analysts were of the opinion that Kores would face tough competition in the businesses it has diversified into. The case study provides an insight into the evolution of Kores over the years and the diversification strategy adopted by the company. The case also provides the scope to discuss whether the diversification strategy, based on leveraging Kores' brand name, would be a successful one.
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Abstract
As the market leader in the Indian carbon paper market, Kores India Ltd had donned the image of 'the carbon paper company'. However, decline in the demand for carbon paper forced the company to diversify into various businesses. Over the years Kores diversified its operations to include businesses like: (1) computer systems; (2) business machines; (3) auto component foundry; (4) labeling systems; (5) art materials; and (6) writing instruments. Kores was confident that its diversification strategy would be beneficial to the company in the future. However, analysts were of the opinion that Kores would face tough competition in the businesses it has diversified into. The case study provides an insight into the evolution of Kores over the years and the diversification strategy adopted by the company. The case also provides the scope to discuss whether the diversification strategy, based on leveraging Kores' brand name, would be a successful one.